The Foundation was created in memory of Jim McMahon's younger sister Lynda. The goals of this non profit foundation is to promote literacy and address illiteracy for children, youth, and adults. The foundation will work to promote awareness and funding for parental involvement in literacy and in areas of expanded health literacy. We want to proactively impact some of the issues of illiteracy and consequences early on through increased awareness and additional funding for after school programs, summer intervention, working with educators and schools. The consequences of illiteracy impact quality of life and the foundation's mission is to productively and positively enhance potential with increased opportunities for literacy.

The mission of the Sports Legacy Institute (SLI) is to advance the study, treatment and prevention of the effects of brain trauma in athletes and other at-risk groups. SLI was founded in 2007 in Boston, Massachusetts by Christopher Nowinski and Dr. Robert Cantu in reaction to new medical research indicating brain trauma in sports had become a public health crisis. In 2008, SLI partnered with BU School of Medicine to form the Center for the Study of Traumatic Encephalopathy, which quickly has become the world leader in the study of the long term effects of brain trauma in sports.